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October News
2009  
Liverpool at the Heart of the Gaming Industry by Digital Liverpool
 03.53 pm October 20, 2009 Send to a Friend  
 
Say ‘Liverpool’ to most people and what industry do you think of?

Shipping, manufacturing, tourism/sport maybe?  In more recent years the insurance sector and the financial services have blossomed here. Well Liverpool stands to be one of the UK’s centre of excellence for the digital gaming industry. It’s up to us to spread the word.

Liverpool has a long history of video game development and for a long time has produced some of the leading games in the industry.  From its bedroom developer days through to the multi million pound budgets of today the industry and Liverpool’s role within it has come a long way.

Everyone knows the exciting cutting edge work that Sony and Bizarre Creations have been doing but there are also a lot of incredible and innovative games being developed across the city by a group of dedicated games developers beavering away hoping to make the next blockbuster.

So what will that game be – interactive entertainment for the masses, games to keep you fit, games to keep your brain active, games to keep you up nights, games to chill you out, games to play at work, games to play for work, massive multiplayer online games, govt. funded education games and so that list goes on.  One thing is for certain Liverpool will be at the heart of games for the foreseeable future with the creative talent, technical expertise and great vision that it has to offer.

Enda Carey is Head of Games & Digital Content at Northwest Vision and Media.

http://www.visionandmedia.co.uk
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2 out of 3 – Social Media by Digital Liverpool
 03.26 pm October 5, 2009 Send to a Friend  
 
Officially social media is ‘an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, video’s and audio’ – Wikipedia. It is quickly becoming the way billions of us are communicating with our friends, colleagues, customers and suppliers. It’s taking over email in a lot of areas.

18 months ago, I would debate the value of social networking for some of our more serious corporate clients. Now, almost all of our clients have some social networking presence. The data available makes it a necessity to at least have a flickr, facebook and LinkedIn profiles, even if to just to protect brand image a little


  • 2 out of 3 of the global internet population visit social networks

  • Visiting social network websites is the 4th most popular online activity

  • 13 hours of video are uploaded to You Tube every minute

  • 3,600,000,000 photo’s are archived on Flickr.com – one for every two people on the planet

  • 5,000,000,000 minutes are spent on facebook each day


What is becoming clear to me is any type of strategy needs to be flexible. Facebook, twitter will be replaced by something better in a few years; i don’t think a loyalty factor will to be hard to break. Some research I found recently published by Keegan states on social media users states:


  • 93% of social media users believe a company should have a presence in social media

  • 85% of social media users believe a company should go further than a simple presence on social networking sites and interact with their customers.
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