A leading organic search engine company

CL5 employs a wide range of techniques in our organic search promotion campaigns to improve site ranking. By definition, this kind of intervention takes time to grow into fruition - it is an organic process, relying on the diligent and protracted efforts of the SEO team to steadily influence the online profile of a website and grow into a powerful and effective web presence.

Unlike an online company directory or banner advert, the position of a web page in a search engine results page is determined by a mathematical algorithm rather than manual editing or paid-for placing of advertisements.

For this reason it is impossible to predict or guarantee the absolute position of a web page against a given search phrase. It is however possible to strongly influence the position of a webpage using SEO techniques, this is a dynamic and iterative process and as therefore commonly referred to as organic search engine promotion.

Organic search engine promotion may not be the right solution for every internet marketing project. Where a company needs to enter a market quickly, consider other areas of our service offer such as PPC management.

We always partner with clients on a retainer basis for organic SEO, with a minimum contract of 3 months. Full details of the three service level agreements from CL5 are available by request.

Based in Liverpool, we work in Manchester and across the UK.

Organic search engine promotion
This is in fact just one aspect of the search engine marketing mix, SEO however remains a crucial part of the benchmark strategy for improving the ranking of a website.

Most websites regardless of the visual appearance of their interface fail to utilise the fine grain detail of all their components to help both Google - and the user - find and interact with the site.

The web marketing team's task is therefore to enrich the site at both a technical and content level, and to match these refinements to the site's objectives. CL5 provides expert advice in all areas of keyword research and on-page work to make this happen.

Link building
 best practice
Search results pages make up a very small fraction (<5%) of all pages viewed online, the fundamental way in which the Internet works and has grown so rapidly is in reality by one site linking to another. For businesses looking to grow site traffic, obtaining in-bound links is therefore a vital part of the search marketing mix.

In addition as Google’s ranking algorithm is largely based on link ‘popularity’ of a given site, to obtain better site ranking link brokering remains a important part of a SEO campaign.

CL5 will research, plan and execute a high-quality link building programme and involves copywriting, email and telephone research, negotiating paid-for directory submissions.

Local Search
Evidence suggests that web users are increasingly using geographical search terms to help them find the businesses or information they require. Google in particular has welcomed this trend and has launched a range of services to assist in local search query requests as a way of constantly improving the quality and relevancy of its search results.

CL5 exploits this trend to help improve the position of webpages, particularly for difficult or competitive search markets. Geo-targeting can also be used in paid-for search.

Paid-for search engine marketing

CL5 can also research and advise on an appropriate media schedule to support your organic campaign. This is a substantial area of our practice and is particularly important for clients who wish to build their brand, target sales or need to enter the market rapidly.

We devise, write and create paid-for campaigns including pay per click (PPC) management, but also affiliate schemes, directory submissions and banner advertising. We implement campaigns from several hundred to many thousands of pounds, with experience across B2B/B2C in UK and international markets. CL5 can currently offer multi-lingual PPC in French, Italian and Russian.