Email marketing services

Permission-based email marketing can be an excellent means of developing a growing community of repeat visitors to a website, developing brand awareness or building sales. It can be an effective companion to search engine optimization as it can provide a resource of high quality traffic.

Email marketing can be used to target new visitors to a website, but is generally a better tool for developing existing customer relationships. A database of opted-in email addresses is required under EU directive in order to send bulk email. Managing this process requires time and can be achieved using subscription forms on your website, customer feedback forms etc.

Ensuring that the emails are successfully delivered, read and acted upon is facilitated by the use of specialist email distribution applications and attention to detail on email design and content.

CL5 has experience in designing and sending email newsletters to a wide range of private and public sector clients. We can provide a fully-managed service of email design and distribution to simple copywriting.

Our solution provider Campaign Monitor provides an excellent web-based delivery platform suitable for most applications, with a comprehensive reporting utility on bounce rate, unsubscribes, click throughs and opens.

Viral Marketing experts

Occasionally some information is just too good not to share; the email or YouTube link will be forwarded to two colleagues, then to five more, by lunchtime several hundred, several thousand people will have viewed the original content.

How much more satisfying it is for the online marketeer and the client, when they know the initial spark of interest was ignited purposefully as part of a carefully orchestrated viral marketing campaign.

CL5 can help both devise and seed viral campaigns, from creation of the orginal content through to sourcing and writing the ignition piece.

We have the resources to react quickly to events and get information into forums, social networking sites and newsgroups in a targeted and diplomatic manner. CL5 has devised several recent campaigns which have seen stories end up on, for example digg, orkut and myspace and across Europe, UK and the US.

Monitoring of viral activity 24-48h after the event enables us to log journeys and penetration of the brand message. Where press may be involved we ensure both the client and our team are briefed to respond to publicity if required.

When delivered with benign intention and often with the use of humour, viral marketing can be an unpredictable but exciting form of low cost advertising that has value in both B2C and B2B markets.