The design and completion of a new website is the start of the journey. The internet is littered with great-looking sites that were last updated five years ago. These are also generally the sites that get no traffic, whilst the student website designed in Word but edited daily gets thousands of page views.

CL5 employs a dedicated web copywriter. All staff are also experienced in writing copy across a wide variety of media and genuinely have years of experience publishing real, live content. We can assist with modest regular updates to news pages or complete re-writes of websites.

Ecommerce site owners and eBay veterans will recognise the significance of having subheaders, product descriptions, image captions etc all correctly marked-up and completed. Minor changes to copy can have big impact in a checkout.

Very often, the problems with a site can be corrected with copy changes rather than programming - clearly adding real value in terms of cost and saving time. Most webmasters and site owners find content management either too difficult or a time-consuming chore, so it's worth considering outsourcing your requirements to CL5.

Expert Witness

This is a particularly useful service for clients at a commissioning stage of a major website build. We can assist in providing an independent, impartial assessment of tender responses or indeed sit on the review panel, in order to give you greater confidence that the proverbial wool isn't being pulled over your eyes.

PPC Management

Pay-per-Click has seen massive growth in the last two years in terms of the number of advertisers, size of ad spend and increased sophistication of the delivery mechanisms. A by-product of this competition is the worrying trend of CPC (cost per click) inflation, which Google itself has reported as up 20% year-on-year across the entire travel industry, together with a large number of poorly managed campaigns which has seen many companies spending thousands of pounds on PPC without any appreciable ROI.

if you feel that your company's current PPC campaign is going off the financial rails, or alternatively you need some strategic advice to get it back on track, CL5 can help.

We are experienced in providing independent, expert advice on PPC management with the services of accredited Google Advertising Professionals who will review your case. Acting on a consultancy basis we will assess your campaigns and issue a written report with action plan.

CL5 can also manage the handover of a campaign to our team including the appropriate requests for login access in AdWords.