An SEO copywriting agency

Web pages and adverts ultimately have to relate to people, not search engines. The effectiveness of the copywriting is usually the defining factor for click conversions or a call to action on a website.

CL5 is a market leader in search for this respect, employing a dedicated seo copywriter, all technical staff multi-skilled in excellent spoken and written English, and recruiting from marketing communications rather than IT sectors.

Whilst a significant aspect of search engine optimisation is the technical management of site- and server-sided website development, the importance of writing high-quality, relevant copy for webpages, online advertising, link building, content syndication remains largely understood but is a crucial part of any search marketing campaign.

Editing site content is generally required in an organic SEO campaign but is also useful for improving click-through rates on key pages, reducing exit rates in ecommerce checkouts or creating a high-value point of difference to your competitor's site.

Copy is also the forgotten aspect of website construction, with the development and planning phase of site development often lost in the process of specifying the technical and design delivery.

Web designers generally aren't resourced to write it and clients find it difficult. Online copy is also different to offline - so your PR team may also struggle.

Read more about our other search marketing services, our specialism in email and viral marketing and as digital consultants.

Google AdWords copywriting
When your keywords, CPC bids and campaign structure in PPC vehicles such as AdWords is set-up correctly, the over-riding factor that makes a big difference to CTR is ad copy.

The technical constraints of AdWords provides an dramatic creative challenge to the web marketeer ie: to encapsulate the essence of the product or service in a relevant, objective and direct call to action - in just 95 characters.

Web copywriters
When conducting large-scale link campaigns to boost a website’s Page Rank, having a ready source of agreed text and image assets is an essential part of the strategy so both agency and client can be confident that the right messages are being transmitted and seeded on the Internet.

Good copywriting for descriptive passages on third party websites can improve keyword ranking but also increase the likelihood of a site user clicking through to your site, a hugely valuable source of high-quality traffic.

Meta Information
Everyone has heard of meta tags, they are of course just one aspect of the search optimisation strategy, but they remain an important way of controlling the direction of inbound search traffic to a site.

The technical approach to effective meta information preparation also needs a balance of common sense and good writing to make sure the pages work for the user as well as the search engine. CL5 is expert at writing compelling and precise page descriptions together with technically proficient title tags and other meta information.