CL5 online PR | website promotion company, brand reputation management

An Online PR agency

Online PR is an emerging branch of public relations/public affairs concerned with the management of commercial reputations on the Internet.

Unlike conventional media, the ease of online publishing made possible by blogs, forums and review sites and the impossibility of moderating all content creates a significant risk to a brand reputations.

Regional newspapers in the UK are experiencing a double crisis of declining readerships and a faltering economy. Advertising revenues are decreasing and many trade and consumer titles have gone into administration.

A new generation of media consumers expect their content to be online and free. The challenge for conventional public relations professionals is to get a greater share of this growing online market for their clients.

From our head office in Liverpool, CL5 can set-up automated alerts on brand name usage, monitor and manage content in order to help protect your brand integrity. We also provide a press release writing and editing service specifically geared to online distribution.

Website promotion: Web 2.0

For a search engine promotion company, the technology trend towards Universal Search which embeds related content from a range of trusted sources provides a new range of opportunities to influence both search engine ranking and brand positioning

The flipside is that it is increasingly difficult to control the speed and sheer quantity of information that relates to a client and is very publicly available.

The emerging breed of internet sites that encourage submission of user-generated content, are media-rich, interactive and encourage peer-to-peer networking has led to concept of this ‘next generation’ internet aptly described as version 2.0.

Where appropriate, CL5 will use social media sites such as Bebo, MySpace and YouTube to encourage the sharing of client content and the creation of backlinks. Website promotion - for the Web 2.0 generation.

We have a suite of quality user profiles at our disposal with excellent histories and ratings enabling us to get consumer feedback, raise brand profle or seed viral marketing campaigns quickly and effectively.

From our Liverpool office we can provide evidence of success in these areas and encourages you to check out our individual profiles in Twitter, Facebook, Flickr at the foot of the page.